This is an aggressive line used by a friend/competitor whose moxie I admire when it comes to challenging those stuck in the past.
“When you’re ready to have a serious business conversation,” he adds, “just let me know.”
This guy closes web design, video marketing, and social media deals at a disturbingly high rate – disturbing because it’s forces me to be aware that such statistics are possible. Don’t get me wrong, I don’t agree with all of his strategies, I just have to admit that they work. To my mind, his unabashed hubris tells clients, “I know what I’m talking about, and I’m not going to waste my time if you’re not going to let me do my job.”
Not only is his confidence a deal-maker, but it also serves to protect him from the kind of clients who constantly second guess the advice they’re given. Those folks are typically weeded out right off the bat, and that saves him a lot of time and trouble. If there’s one thing I’ve learned the hard way, it’s that trying to constantly please the client diminishes your authority and demotes you from “subject matter expert” to “someone with friendly advice.”
I guess the moral of the story is that honestly – and willingness to walk away from the wrong client – really is the best policy. Both are the foundation of an enduring corporate culture. I’m not saying I’m going to start handing our clown noses right away, but I might start carrying one around with me… just as a reminder.
